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Register Online as an Unemployed Lion Tamer Journal Entry: April 17, 2005 (age 35) I am a minor miner from the Norwegian territories. Or at least that’s what I told The New York Times Web site when they demanded that I register with them before reading the news. To be more specific, I told them that I am an 11-year-old CEO/chairman of a mining company in Svalbard, an island administered by Norway’s Polar Department of the Ministry of Justice. Of course, this is not the first time I have been required to pigeonhole myself into a neat little demographic box. Increasing numbers of Web sites exclude anyone who isn’t willing to label themselves in ways that make it easier for marketing spammers to do their job. All this to have the honor of reading small bits of content sandwiched between banner ads, pop-up ads, and animated squirrels cracking open low, low, low mortgage rates. But today I seized the initiative. Yes, I answered their questions. I just didn’t answer them honestly. It occurred to me that corporations’ widespread use of this marketing technique could be proved pointless and, therefore, unprofitable, by a populist uprising. If large numbers of people responded to these nosy inquiries with flat-out misinformation, it would throw a deserved monkey wrench into the privacy invasion machine. To that end, I have prepared a number of false personas in advance, for use when I am roadblocked by an online registration form:
If I can get others to join my little rebellion, we may stymie Big Brother’s efforts to know everything about us. As an added bonus, our email inboxes will be filled with much more interesting spam. Black-market Viagra ads and winning lottery notifications will be replaced by emails targeting our expressed interests in canine haberdashery, spinal fluid, and decorative lint-trap treatments.
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2005 Binghamton Press & Sun-Bulletin
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